HomeEducationStudent Services/ContactNews & eventsColloquia by facultyBMS colloquiaAnnouncement colloquium Sanne Lamping (M-COM): Are virtual influencers the new standard in digital marketing? The difference between virtual and human influencers and the role of identification and credibility.

Announcement colloquium Sanne Lamping (M-COM): Are virtual influencers the new standard in digital marketing? The difference between virtual and human influencers and the role of identification and credibility.

Master colloquium

:

Sanne Lamping

 

 

 

Subject

:

Are virtual influencers the new standard in digital marketing?

The difference between virtual and human influencers and the role of identification and credibility.

 

 

 

Date

:

11 July 2024

 

 

 

Time

:

13:00

 

 

 

Location

:

Hal B 2E

 

 

 

Supervisors     

:

Dr. Shenja van der Graaf

Dr. Ruud Jacobs

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