Nils Grimm, Yasin Sahhar, Christoph Moss and Jörg Henseler were awarded the Best Paper Award for Best Conceptual Paper at the 17th Global Brand Conference in Edinburgh, which took place from 22 to 24 April, 2024.
In their paper titled “Towards True Authentic Corporate Brands: An Existential View“, the authors critically ponder what brand authenticity means and propose - through an existential view - a path forward to true brand authenticity. The paper thereby contributed to the conference theme "Conscientious Brands: Making Sustainability and Responsibility Work".
104 peer-reviewed papers were accepted to the conference. From these 104 papers, one empirical and the authors' conceptual paper were recognised with a Best Paper Award. Within this paper, the authors bridge their wide-ranging research interests from marketing to business ethics and philosophy.
meet the authors
Nils Grimm, who travelled to Scotland to present the research project, is a PhD candidate at the Chair for Product-Market Relations, embedded in the Department of Design, Production & Management.
Yasin Sahhar is an Assistant Professor in Marketing and Service Research at the department of High-tech Business Entrepreneurship and the section Entrepreneurship & Technology Management at the Faculty of Behavioural, Management and Social Science.
Christoph Moss is Professor at the Marketing, Sales, Tourism & Sports Department at the International School of Management in Dortmund, Germany.
Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management.
